Because he says this:
"Write the types of books you like to read. I offer my readers a fun, breezy read. If I can give them some chuckles and hold their interest for a few hours, I feel I've earned my 99 cents. I know I'm on the right track if I laugh out loud when I'm writing a scene."
Now here's a man that's so humble, he doesn't even consider himself a "real" author. But I think he IS. That very thing he said (see above) is what I believe writers should live and die by.
Write for the people. Your audience. Show them a good time!
Heck, I'm gonna follow his footsteps and make my books more accessible by lowering them to 99 cents. I want to build my audience. I wanna connect with people that enjoy my stuff -- show them a fun time.
Besides. It's lonely being a recluse, lol.